To share your app with a single URL, you need a smart app download link: one link that reads the visitor’s device and routes iPhones to the App Store, Android phones to Google Play, and desktops to your website. You can generate one for free with Autolink in about 30 seconds — no SDK, no code changes, no business-account approval.
This guide shows the exact steps, how the device detection works, and how to track which channel your installs come from.
Why one link for both app stores beats two store links
A raw store URL serves exactly one platform. Post your App Store link and every Android tap dead-ends; post both links side by side and you’re juggling two URLs in every bio, post, and ad — and social bios often allow only one link anyway.
A single link for iOS and Android removes that choice from the visitor entirely: everyone taps the same URL and lands in the right place. It also gives you one universal app download link to print, share, and measure.
Create your link in three steps
- 1
Paste your store link
Sign in with Google and paste your App Store or Google Play URL — one of them, or both. Add your website as the fallback for desktop visitors if you have one.
- 2
Get your Autolink
The generator gives you one short URL on autolink.to. That single address is your app’s download link for every platform.
Example
autolink.to/yourapp
- 3
Share it everywhere
Instagram bio, TikTok, X, Discord, email signatures, ads — anywhere one link fits. Every visitor lands on the right store, and every click is counted in your dashboard.
How the device detection works
When someone opens your link, the server reads the device’s user agent — before any page renders — and issues a redirect:
- iPhone → your App Store page
- Android → your Google Play page
- Desktop or unknown → your website, or a page with your store buttons if you haven’t set one
Because the routing happens server-side, there is nothing to install: no SDK in your app, no JavaScript on the visitor’s side, no app update. It’s just a link.
Track which channel your clicks come from
Add a channel tag to the end of your link to split clicks by source — same link, one extra path segment:
autolink.to/yourapp/instagram
autolink.to/yourapp/tiktok
autolink.to/yourapp/launch-ad
The dashboard then shows clicks by channel and platform, so you can see which bio, video, or ad actually moves installs — without UTM spreadsheets.
When you need more than a link
A smart link covers sharing and click measurement. If you need deferred deep linking (opening specific in-app content after install) or a full install-attribution suite, that’s the territory of paid mobile-measurement platforms like Branch, AppsFlyer, or Adjust — a different tool for a different job.
Migrating from a discontinued tool? See our free Firebase Dynamic Links alternative guide.
Frequently asked questions
Is this app download link generator free?
Yes — creating and sharing your Autolink is free, click stats included. No credit card.
My app is only on one store. Does a universal link still help?
Yes. Link the store you have; visitors on the other platform land on your website — or on a page with your store buttons if you haven’t set one. Add the second store later and your link stays the same.
Do I need an SDK or a code change?
No. The redirect runs entirely server-side. You create a link and share it — that’s the whole integration.
Does it work in Instagram and TikTok bios?
Yes — it’s a normal URL, so it works anywhere a link does, including link-in-bio fields. No business-account approval required.
Ready to create your Autolink?
One link in about 30 seconds. No SDK. No credit card.